How To Promote A Janitorial Business
Do you want to know how to start a cleaning business the right way, how to obtain more cleaning contracts, and how to price your cleaning contracts like the pros?
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When you have a janitorial business, how do you promote it? To begin with, you should ask this question: how can you get an edge over competitors? How is your company different from every other cleaning companies out there? Keep in mind, almost anybody can clean. This is why you should offer specialized service, and establish a ‘unique selling proposition’ for your business.
How do you do this? First, knowing about your competitors helps you determine how to position your company. If you provide your cleaning service for just one group of customers, let’s say, dentist offices, by concentrating all your efforts in one type of business, it will make your daily life easier. Specialization is far better than becoming everything for everyone. For example, if a dentist compares two commercial cleaning companies, and the first company is a general commercial cleaning company that offers service for all type of businesses, and the second specializes in dentists offices only, who would he select?
By specializing in one or couple of types of service you give a message that you provide a service tailored for their needs, and that’s precisely what customers these days want. Attempt to copy this idea by finding your niche, like doctor’s offices, attorneys offices, etc.
Of course you can still take on any type of offices to clean. But by concentrating on a specific segment of customers, you are able to tailor your marketing exactly to their needs. In other words, you have far more to offer to those customers than your competitor who is servicing various industries.
You should also start using your business card as advertising tool for your janitorial cleaning service. Most business owners who are new to the cleaning industry do not know how to do this correctly. Do not hand out hundreds of business cards and hope for the best, but get your business card into the hands of your target group at the right time and you will generate a ton of business just from this little strategy alone.
If you want to imply other janitorial marketing strategies, begin with setting an advertising budget. If you specialize in a certain niche, you can select a medium that those target customers use, or send a customized mailing. For cleaning companies most of the times it makes no sense and is just a waste of advertising dollars to set generic ads in local newspapers. These ads are not only expensive, they will also most likely not reach your target audience. If you run an add in the classified ads, make sure to focus on the needs of your niche customers.
Regular newsletters are another great marketing tool. Include a coupon for new customers or for a referral. Customers love to try out new services. Once they see what a great job you do, and you have earned their trust, there is a good chance that you have secured another cleaning services account. Congratulations!
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